When running a business our time is required in so many different places whether that be content management, deciding on what product to launch or meeting deadlines. It is important that we get the most out of the time that we put in each of our tasks
That is why by using the Pareto Principle (80/20 rule) can really allow you to take control over your time and to ensure that you as a business owner are putting your time in areas that generate the highest amount of ROI and has the most meaningful impact to the customers that you serve.
You may be asking how exactly can I use and implement this technique in your business. The biggest way to ensure that you as a business owner are spending your time in growing the business and looking forward is delegating the low ROI task which someone else can do at a cheaper cost than you doing it with your valuable time. This at first may feel daunting but you can delegate tasks without actually hiring employees by using Freelance platforms like Fiver to hire Freelancers to do tasks and take the burden off from you. That is why outsourcing to an agency, like ourselves, can really allow you to increase the value you can create for your business.
This principle can be important in your personal life as a business owner. Time is a precious thing, that we all don’t have infinite time off. Consuming content to grow the business is something that we all should be doing, but in a time efficient manner. The way I run this business, meet other commitments and consume content is by making sure that I am consuming content at an increased speed. Whether this be listening to a podcast or Audiobook its something that can really make the difference in terms of the time it takes to consume the content. For me the time that I have found to work the best is 1.5x speed. I know some people who can consume content at speeds much higher, but adjust to works best for you.
I hope this article has demonstrated the importance of the Pareto principle to running a business in a busy environment with uninfinite amount of time.
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